Worked on their A/W brochure showcasing all their new and best selling products
Created social content such as promotional banners and stories that were used live on their website and Instagram stories
Location and influence scouting for their up-coming photoshoot.
Created a marketing plan for the upcoming 3 months on Excel.
This placement allowed me to get creative and focus on content design; which I throughly enjoyed.
GRADUATE FASHION WEEK
Liaising and problem solving for sponsors such as Givenchy, Matalan, George, LVMH, Specsavers and more!
Offering an articulated and personable service.
Backstage experience - Organising seating plans for catwalk, dressing mannequins.
This experience developed my communicational and networking skills through dealing with well-known brands. I had the opportunity to see the Gala Awards, which were incredible.
DON'T PANIC EVENTS
Creating promotional packs for clients including social media content
Blog copy-writing for their events
Personal outreach to new customers
Increase social media following through engagement
Data research of potential clients
This placement highlighted the data and analytics side of marketing. While expanding my event day marketing and management skills through having the opportunity to attend their event; the Tech Show North and eCommerce show.
BUYING & MERCHANDISING
Created moodboards for the upcoming season focusing on colours, styles and detailing.
Looking at best sellers and the sales/profit from the previous week and pitch the findings back to the team while completing a competitor shop online.
Attended a supplier meeting to choose final detailing.
Worked with the design team to match Pantone colour sampling.
Signing off P&P's/ Gold seals.
Working within both the Menswear swimwear and Womenswear nightwear teams. While on placement I had the opportunity to talk to other teams and discuss what their roles involved to help understand the structure of the business. I got the placement through a live brief at University, where I pitched my presentation to Senior staff at George and was chosen to complete the placement within the business.
Assisted with photoshoots including styling and location scouting
Contributed to designing their lookbook.
Helped run their social media channels by creating content and engaging with their customers.
Working for a small independent brand allowed me to complete an variation of tasks that allowed my skills to develop.