MARKETING & PR
For the marketing and public relations module, we were briefed to pick a chosen charity organisation and create a strategy they could use.
I chose to represent 'Give Blood' run by the NHS. I created a full marketing plan that included costings, branding, control and retention. The document takes into account of public relations side including a perception audit, crisis plan, metrics and press releases.
Click the icons below to see the full project and presentation used.