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The project focuses on bringing digital and physical retail together through a luxury online platform; for the convenience of the consumers.
The platform provides an experiential and sensory shopping experience through the use of combining video content and Autonomous sensory meridian response.
The project was heavily marketing focus as this was the main unique selling point for the business and is what would differentiate them from competitors. The marketing strategy included the aims, competitor analysis, audience, tactics, costings, timeline of events.