DOMESTIC LINGERIE

For my final major project during my Foundation course, I had the opportunity to create my own brief. I chose to re-brand and market Topshop's lingerie to a female audience where lingerie isn't sexualised for the male views.

 

The project celebrates females and broke down the conventions of lingerie by showing domestic and 'real life' contests. A lookbook, in-store posters and a promo- video was created for the marketing campaign. This project allowed me to explore my creative side both digitally as a photographer and designer while hand-rendered processes were used; this project gained me a distinction.

 

Please click the icons aside to see the lookbook that was created along with the project proposal. 

Campaign promotional video

Click to see the project proposal 

Promotional posters